Archive for July, 2012

Eddy Merckx on the road to London Olympic Games

The Olympic games in London this summer will have a special “Belgian House”, Eddy Merckx own cycling paradise to support all the Belgian Athletes. Eddy himself will make the trip from Brussels to London on the brand new 2013 model – Emx525, to promote the “Belgian House”. He started this 3-day bike trip Wednesday together with other Belgian cycling heroes like his son Axel Merckx, Robert Van Lancker and many more. Check out some pictures below!

To celebrate all this Eddy ride to the opening ceremony. He will be acompanied by fellow Belgian cycling champions. The trip has three parts: Brussels-Ieper, Ieper-Maidstone and Maidstone-London, some 350 kilometres. Eddy will ride the EMX-525, the new top of the line race bike from Eddy Merckx Cycles.

But there’s more. To celebrate Belgium’s rich history in olympic cycling and to promote our country, the Belgian House will be have a Belgian Cycling Paradise. You’ll get lots of clips like heroic parts of the classics. Eddy Merckx Cycles will have bikes on display in the Belgian House, as a part of a collaboration with Agoria, the Belgian federation of the technology industry.

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